Two artists from the same town each have a dream of selling a lot of their art. Both are equally talented, with many beautiful paintings to their names.
But despite these similarities, their lives are radically different…
One of them is very successful. She has collectors beating a path to her door. She has a long list of passionate clients who buy multiple paintings from her every year.
Her paintings adorn the walls of galleries locally and nationally. And demand for her paintings grows week by week.
She has become a well-known brand in the world of art, invited as a featured artist to events and shows around the country. And her name is on the lips (and her work on the walls) of prominent collectors.
Museum professionals and critics are acclaiming her work and acquiring her paintings for collections. And her books and training videos are in high demand among her fellow artists, who consider her an icon.
As a result, this artist makes a very desirable living.
In short, she’s successful ... and wants for nothing.
On the other hand, the other artist lives a very different life.
Art is his passion, but he finds it
challenging to make even a half-decent living from his work, as a result, he is working another job to make ends meet and is painting in whatever spare time he can find.
wants to be a full-time painter. He sells very few paintings each year. Gallery owners seem uninterested in his art. Things just don’t seem to be going well in his career. His work is very strong, yet he is not known, he is not able to sell much, cannot demand high prices, and he is living hand-to-mouth, wondering how to make next month’s rent.
As a result, his income is low … and he’s constantly struggling from one sale to the next. He see’s other artists at events and traveling the world, yet he is unable to afford any travel.
He feels a life of stress and depression because he is not doing what we wants to do, which is supporting himself as an artist.
In fact, things have gotten so bad that he may have to get a second job to keep up, which may mean he has to abandon art altogether. That really bothers him.
His dream of being a successful, full-time artist has been shattered.
The REAL difference between success and failure
The answer to those questions is simple: One artist has discovered the power of effective marketing and mastered how to do it one her own.
She didn’t have any advantages and she started out in exactly the same position... broke.
But, the first artist learned how to successfully promote herself and her business in an appropriate and ethical way that created a thirst and desire for her work. She found the right people to approach in the right way, and her business took off like a rocket.
The other, struggling artist did not.
The struggling artist merely
hopes and dreams that his art will sell itself.
The successful artist knows that mere hoping doesn’t work — you need a plan of action that’s been tested and proven, and you need to execute that plan in an effective way to generate the desired results.